Connecting technology, tradition, rural opportunity and contemporary consumer experiences.
SarvaayOUR JAGGERY INNOVATION PARTNER
Innovation rooted in IIT Bombay
Sarvaay represents the meeting point of traditional Indian jaggery and modern engineering. Its mission focuses on creating income-generation opportunities in rural areas using local resources and appropriate technology, with a technology foundation connected to institutions including IIT Bombay.
In Sarvaay’s own words: “Founded by IIT Bombay alumni, we bring you pure jaggery products with our own patented technology.”
At the heart of Sarvaay is Resource Efficient Jaggery Processing (REJP), a small-scale, resource-efficient approach to making jaggery that grew from a 2011 patent and a demonstration plant near Pune in 2018. The aim is simple: better jaggery, made closer to the farmer, with less waste of energy and resources.
Comes from a farmer’s family in central Maharashtra. He holds an M.Tech and Ph.D. from the Department of Energy Science and Engineering (DESE), IIT Bombay, and Sarvaay states that he has more than 25 years of experience across energy efficiency, thermal systems, product development and commercialisation.
He wrote a patent for a small-scale jaggery processing plant design in 2011. After pilot work, a demonstration plant was installed near Pune in 2018, and the concept developed into Resource Efficient Jaggery Processing (REJP). He is also associated with CTARA (Centre for Technology Alternatives for Rural Areas), IIT Bombay.
Leadership
Dr. Madhavi Sardeshpande
Holds a Ph.D. in Chemical Engineering from IIT Bombay, a Master’s in Chemical Engineering from UICT/UDCT and a Bachelor’s in Chemical Engineering from the University of Mumbai.
Her scientific and engineering background adds further strength to Sarvaay’s technology-led approach to jaggery processing and product development.
Posts and video from Sarvaay’s official Instagram and YouTube.
The IIT Bombay Connection
How we came together
Our association with Sarvaay began through a valuable introduction by Prof. Pennan Chinnasamy of IIT Bombay, a friend of our founder. Prof. Pennan is associated with CTARA, IIT Bombay, and serves as Professor-in-Charge / Director of the Rural Data Research and Analysis (RuDRA) Lab, which applies data, research and technology to rural-development challenges.
Through his introduction and support, SAS Naturals connected with the Sarvaay team and began exploring collaboration, bringing together people with a shared interest in technology, rural development, agriculture and meaningful entrepreneurship.
Our Association with Sarvaay
More than a product association
We see an opportunity to take innovative jaggery products to modern consumers through our café and food initiatives, while exploring the longer-term possibility of bringing appropriate jaggery-processing technology and value addition closer to Tamil Nadu’s sugarcane-growing regions.
Where coffee, tea and contemporary café culture come together
CoffeTea is a Chennai-based café brand founded in 2023, created with the vision of making specialty coffee affordable and accessible while delivering a modern café experience for Indian consumers.
From selecting the finest beans and leaves to perfecting the roasting and brewing, CoffeTea focuses on quality and consistency. The menu covers coffee, tea, freshly prepared food, specialty beverages, mocktails, shakes and seasonal offerings.
Reels from CoffeTea’s official Instagram, @coffetea_brew.
From the CoffeTea Menu
A taste of what’s brewing
Menu images from coffetea.in. Items and prices may change.
Our Association with CoffeTea
A new chapter in food & beverage
Our association with CoffeTea marks an important new chapter as we expand our decade of consumer-facing business experience into the premium café and food & beverage sector.
We see CoffeTea as more than a conventional coffee shop. Building on the strengths of the brand, we plan to introduce selected Sarvaay jaggery products and jaggery-based menu innovations, including the softy, dessert and beverage concepts we have been developing.
CoffeTeaThe café experience
SarvaayJaggery innovation & technology
SAS NaturalsBringing the two experiences together
Together, these partnerships represent an important part of the SAS Naturals journey: building businesses, creating experiences and connecting innovation with opportunity.From the Farmer to the Future
